April 30, 2016

When a Door Closes

They say another one opens. When something comes to and end, it's the start of something new. Circle of life and so on. Today my cousin will most likely give birth to her second child.

My grandad, pappa, past away some time ago and his funeral is today. Not necessarily the best way to spend Finnish "Vappu", but I guess funerals are one sort of celebration - along with all the sorrow, mourning, crying, family trying to let go of the lost one funerals are a celebration to honour the deceased, their life among us and all their achievements. I have to be honest and tell you that I wasn't that close to my pappa as some of you may be with your own grandparents. He was my mother's father who loved to play the accordion and harmonica, go to dances and fix bikes. He also used to hunt and had a summer cottage. He was a widow, and I never met my grandmum. They had four daughters, and since then pappa has been blessed with ton of grandchildren and grandgrandchildren. He had dated some women after mummo past away (in 1984?) and re-married with this really nice and fun lady. She's the one I knew as my pappa's wife, my step-grandma. They lived a long life together and they always seemed very happy to me. After she past away some years ago it was just my pappa alone again. But he had his dear hobbies and lots of friends. His bikes and his music.

April 20, 2016

There's hell in every Hello and good in every Goodbye.

It's been raining today.

And I realized it's been quite a long while since I last posted anything here. And why today? Well, I had to scan some work related papers with my old computer and printer, so while I was sitting by my retro desk in the kitchen with my dear old laptop, I got the sudden urge to start writing this blog again. This might just be some kind of temporary mental disorder but at least today I felt like writing something. This is My diary after all, so I should be able to do this kind of online/offline -switches back and forth. I do admit Indie by heart did also become a social, inspirational platform aka blog few years back, and there might be someone who is still waiting for me to reply to their comment.. Sorry about that, I truly am.

Years have passed by so quickly. I can't believe it's been 6 years since I first started this, and almost two years since I last posted anything.. Even before that there was months of silent periods because I just didn't have the inspiration to post. If there's one thing in life that's certain, that is change. I'm not sure if Instagram is to blame about this neglect (yes! And you can follow me here) but it has just been a more natural and easier way for me to pour out my thoughts; about home decor, diy-projects, fashion inspiration, food and relationships .. "Quick share micro lifestyle blog", sort of speak. I even finally hid this site couple weeks ago, since after 1,5 years of radio silence I really did think this was the end of Indie by heart - blog. Never say never, I'm back. :)

So, what's up with this girl. In summer 2014 I broke up with my best friend and roommate. You might still find some posts about us here since I haven't deleted anything, yet. And that's it about that subject. Just water under the bridge. .) I have met few guys since but nothing worth mentioning here. It's all in the past now anyways and I can't wait to see what's ahead. I've filled my life with friends, family (my little sister had a baby girl last summer and she is now 9 months old ♥), work, decorating my home. Man what kind of junk I've saved all these years of living on my own (is it really almost 10 years already!? Yup..) and how in hell didn't I notice before! I suppose there's just been other things in my mind than clean, serene home and functional wardrobe.. And because of these new found brains of mine, I won't spend the rest of the day on this computer. I will start taking photos of few things I'm giving away and selling. Facebook fleamarket groups are quite handy, especially for a person like me who's a bit anxious to throw away anything that's not broken. Kinda reflects on all aspects of life, I suppose.

Good to be back x Follow me with Bloglovin

September 15, 2014

New Found Glory:
W7 Cosmetics

It's no secret that I've managed to grow myself into a quite massive hoarder of make up. This wasn't a sudden change from ugly duckling to beauty junkie - it has happened little by little, gradually during the past year or two. Especially during past year, since I've discovered the wonderful world of Instagram (beauty) bloggers and constantly absorb make up ideas and new brands from them. And that's where I've been these past few months, instablogging. The items photographed for this beauty post have been ordered during this past summer from my favourite online beauty store Fragrance Direct and (new find:) Xtras! What's quite amazing about this another British site is that the delivery to Finland is free. I also have to give big thumbs up for their customer service. The reply was very prompt when I emailed them that I had forgotten to apply a discount code at checkout. They were so kind and sent the difference back to my paypal account, yippiee ♥ So I recommend that you order their newsletter asap, since that includes a welcoming discount code. But the prices are quite cheap to begin with! ;)

{ eye liner here and here }

I can't remember exactly how I fell for this brand, W7. I think I just spotted some of their make up on beauty blogs, like Miss Makeup Magpie, and since they're so adorable I wanted to find out more about it. So one day I got this crazy idea to make a haul, including various shades of each product I found appealing to me. As I already mentioned above, I ordered some of these products from FD and some from Xtras. It feels like Christmas when you wait for your package to arrive and when you finally receive it, oh the joy of unpacking. 
(I must look like Gollum, eyes shining and huge grin on my face! "New make up .. My precious!")
And even though there's a bunch here already, I'm not fully convinced if I've got enough of W7 yet, hehe. For my luck - and my bank account's - this beauty brand is very cheap! And by that I don't mean crappy at all. So far I'm loving everything I've got my hands on, plus all the fun designs of the packages are too cute to pass! And even though I'm not a professional, I think the quality beats many brands that I've tried over the years, even some more expensive ones.

I'm not going to fully review all of these pieces in this post, so if you have any questions about them or want to see swatches etc., feel free to comment. I'm happy to help you figure out whether these beauties are right match for you or not xx
I will add links to shops for all products that seem to be currently available.

{ W7 In the Nude, here and here}

Beauty bloggers all around are obsessed with the Urban Decay's Naked3 -eye shadow palette and I have a feeling that even you might have been lusting after it? I haven't got one myself, but would be fun to try out, to see for myself what the fuss is all about! Instead I've got Makeup Revolution Iconic3 with the exactly same tones, and now also W7 In the Nude -natural nudes eye colour palette which cost about 6 euros. 

May 18, 2014

Rediscovery of My Muchness

I first came acquainted with Uncommon Nonsense via amazing blogger friend Kizzy, lovely lady behind blog The Dainty Dolls House. Sshe had joined a giveaway on instagram that seemed utterly adorable, and so did the shop organizing it. Eventually I was the lucky girl who's name was chosen to win one of Uncommon Nonsense's designs: adorable Rabbit tee!  I'll show you pictures of me wearing & styling it below, and also all the other lovely gifts I received in the package - which were complete surprises to me!

I have to mention how unbelievable feeling I experienced when I received this package; how is it that someone you've never met can pick up presents that completely represent you and your style, your loves and favorite animal motifs! Just watch the pictures and you'll know what I mean. That is if you know me .. Well, I might as well tell you how I love rabbits, deer and one of my favorite stories is Alice in Wonderland. This gift felt like it was truly meant for me, and not just some random blogger. It felt so me that I burst into tears while opening all the envelopes, ribbons and papers.. Big crocodile tears of overwhelming joy. I'm utterly amazed, and thankful to the Moon & back.♥

You can take a look at the full collection here or by clicking on the sidebar banner image.

April 28, 2014


Hello. It's been a while. :) I needed a little time off from the blogging world, and I've mainly focused on publishing randomness on my Instagram (link to my profile on the sidebar :)) But I haven't forgotten you all here, and will be visiting everyone back as soon as possible. Thank you for all the comments while I've been offline xx

Thrifted vintage blouse with embellished collar 
Gold watch / oldie from Glitter
Body Collection lipstick "Minx" / Fragrance Direct only 1,19€ here

I feel like this is my favorite photo of me. Not being selfish, don't get me wrong. :) I just think most of my photos are "nwah it's okay" or then the usual "oh my, horriblehorriblehorrible, delete it please please". My mum usually takes those and refuses to delete, haaha ..but this one above makes me smile. Obviously I took it myself, with a little help of a mirror. I love it a lot actually. I can look beautiful.. If I really try hehe! 

April 17, 2014

Advertiser Feature: Feelunique.com & Wild About Beauty Natural Cosmetics

I first heard of this online beauty store from my dear friend, who has ordered some salon hair products with nice discounts there. Salon quality shampoos & conditioners are quite expensive in Finland, especially if bought straight from the hair dressers, so I know she has saved a big buck by purchasing them from feelunique.com instead. { Another money saving plus side of this store is that you get a free shipping when your order is over 15€ ! Wont be a problem for me. } Personally, I use anything for my hair that seems effective for coloured hair, has a budget friendly price tag on and / or I've heard nice reviews about.

I don't have any long time favorites when it comes to beauty products in general, but I do love the fact that feelunique.com has variety of cosmetics that aren't available in Finland - and some I've never even heard of. So while browsing around the site I discovered brand called Wild About Beauty. Sounded a lot like me, so I thought I'd take a closer look. I'll add some basic info straight from the site, since I haven't used these products myself and don't have any personal experience yet. :)

"Co-founded by TV presenter Louise Redknapp and famous makeup artist Kim Jacob, Wild About Beauty is a range of botanical cosmetics that enrich and care for your skin whilst ensuring high quality performance.The range works in harmony with your skin to help protect, enhance and nourish the skin with plant extracts. The multifunctional products can help achieve a variety of looks, and are perfect for today’s modern women.This fresh approach to wearable, coloured cosmetics enables women to enhance their natural beauty without harsh ingredients and complicated make up." It's a mid-priced brand, using natural ingredients and all the colours seem so delicious too! I'm a very visual personality, so the packaging of products mean massively to me. Starting from Wild About Beauty -logo to the appearance of the lipstick shells and nail polish bottles - everything is simply beautiful.
I just had to make a little imaginary shopping cart / wishlist for the future (since now I'm broke hah) and I hope you find something worth trying out too. At least I would buy this store empty if I could.

(Three colour choices, my pick 03 Maggie)

Multi-purpose crème for eyes, lips and cheeks! 

A multi-tasking marvel! This is a ‘quick fix’ product for enhancing eyes, lips and cheeks by adding a hint of colour that lasts throughout the day. Infused with skin beneficial anti-oxidants, Vitamins A and E (
antioxidants that helps to protect and repair skin), this ultra light, blendable formula is easy to apply and guarantees a natural looking finish.

- Creamy and light sheer texture crème
- Multi-Purpose, easy to apply 
- Free from Parabens and Petrochemicals

three colour choices (my picks 07 Cherrie & 08 Caroline)

Soft shine, luxurious, lightweight lipstick! 
This soft shine, luxurious lipstick in a beautifully lightweight formula doubles up as a beneficial treatment and protector for lips. Wild About Beauty Nutrilips Colour SPF 15 is infused with Wild Mango Butter to ensure lips are kept well hydrated whilst anti-oxidant Argan Oli leaves them looking and feeling kissably soft!

- Contains SPF 15.
- Intensely hydrating and nourishing.
- Creamy and lightweight.
- Free from Parabens.

Key Ingredients:
- Wild Mango Butter has restorative, soothing and moisturising properties.
- Argan Oil is an anti-oxidant to condition, protect and soften lips. 

six colour choices (my picks 05 Elio & 12 Joe & 11 Benjamin)

A selection of wearable and seasonal, trend-led shades, formulated without the use of harmful ingredients!
Wild About Beauty Nail Varnish is Formaldehyde, Toluene and DBP free, easy streak-free application resulting in long-stay colour wear. For best long-stay results, firstly apply base coat followed by varnish and then complete with a topcoat. 

Take a look at the shop here and make a wishlist of your own!

April 9, 2014

Advertise on my page ?

I'm not sure how many small business owners are reading this right now, but I do hope I'll manage to reach at least some. That's because I would really love to cooperate with more etsy.com -sellers and other small businesses rather than huge companies (yeah I still have couple of those among my advertisers, simply because I shop there myself / love the shops.) I'm looking forward to promoting your products on my blog and social platforms by doing a well written review of them with multiple photographs. We could even organize a lovely giveaway together! :)  I've been so lucky in these past two years to have been able to spread the word about three different etsy.com - stores. Most recent cooperation happened very recently with Anna Ruth Simple Salves (check out my previous post, natural beauty products) and last year I made two sponsored posts: Ninj & Ninj and DB Illustrations. Links to their shops can be found on my sidebar. Sidenote: I believe in long term partnership and fair deals, so if some entrepreneur is kind enough to send me their products for free their link will most definitely remain on my blog til the end of it's existence! :) And few days ago I finally uploaded etsy-app on my phone, so now I'm officially hooked with so many amazing items by unique artists and artisans.. * sigh *

So here comes my updated sponsor info and some statistics of my blog. I'm sincerely looking forward to hearing from you. xx

"Indie by heart" is a PR friendly site. 
It is open to product reviews, advertisements and hosting giveaways. 
I'm currently most interested in:

- beauty products
- handmade, vintage (etsy stores)
- interior items
- womens clothing and accessories

I'm always looking for new products to review and new sponsors for my site.
Contact me via email to discuss more or if you have any questions. 
We can also discuss about ad space on my site's sidebar.
I only work with sponsors that are appropriate and whose site reflect on my personal 
taste and content of this blog. Gifts or product samples are very welcome. ^^ 
I can also accept monetary compensation via paypal / bank transfer.

"Indie by heart" is also open to blog button or link exchanges with fellow bloggers
I only make free deals. If you have a question for me, you can email or also 
place comment under any of my blog, and I'll get back to you asap. 
Remember to include your blog address or/and email as well x

Blog statistics (on 17.7.2013 / on 17.10.2013 / on 3.12.2013 / on 9.4.2014
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all contacts:

April 4, 2014

Necklace of the Royal Ones

I sincerely believe this necklace carries within the most magical powers. Sparkling fairy dust, whispered enchantments and beautiful woodland nymphs with wild flowers on their hair.
Can you vision it?

I can. I believe in fairy tales.

statement necklace & floral garland / Glitter

March 28, 2014

HAUL: Beauty Bargains

{Jippii, tänäänkin suomea ;} Esittelyssä viimeaikaisia kauneus- ja kauniita ostoksiani. Ensimmäisenä mainittakoon upea unelmakaulakoruni Glitteristä, jonka vihdoin kotiutin. En peittele pikkumaterialistin iloani ^^ Mutta, keskitynpä tällä kertaa näihin kauneuspuolen tuotteisiin, ettei tästä tule ihan kilometripostausta kaikkine kuvineni ..


My recent #beauty buys .. and something beautiful, too. It's my dream necklace from Glitter - stunning isn't she? ♥ Will show you more pics next time, so this post wont be never ending one. Today I'm focusing on the cosmetics department of my latest finds instead.